Shun Dong's advertisement for Dongguan Tailing Electric Vehicle is a positioning advertisement. Deng Chao, the new spokesperson, is united with the Tailing Brand. Deng Chao is the core figure of the national top variety show runner, while SOLGON "KEPP RUNING" is the same as Tailing's "Run Further. However, Shunting integrated the characteristics of various brands in the electric vehicle industry in the market, summarized the core competitive advantages of Tailing electric vehicles, and chose the final slogan: Run far, choose Tailing.
In the light and shadow space, the bell LION was displayed in front of the audience. The big subtitle asked: What is the key to buying an electric car?
Spokesman Deng Chao confidently replied to the camera: of course, it is necessary to run far.
The joining of advertising director Lin Jinhe and the close cooperation of ShunDong team are also the secret of making the advertisement shine in the end.