Named one of China's 50 Most Influential Marketing Experts of the Decade.
Special Art Advisor, New Vision
In 2003, China co-founded the Greataction Film & TV Center, an organization dedicated to visual arts expression; in 2006, in recognition of its outstanding contributions to the field of visual marketing, the center successfully secured venture capital funding from the U.S.-based Dingfeng Media Group.
Clients Served: Sundiro Honda, Tailg Electric Vehicles, Fotile, Haier, Shanghai Trust, China Taiping Life Insurance, Geely Auto, COSCO Shipping, Star Coach, Youngman Auto, Dadi Insurance, Bayer (Germany), BASF, Shanghai Baosteel, Parkson Group, and others; as well as the Dafeng Creative & Entrepreneurship Park, the Sany Exhibition Hall, etc.
We serve a diverse range of home appliance, FMCG, and internet brands. By focusing on deep insights into the characteristics of a brand's entire lifecycle, we achieve precise positioning and craft customized communication strategies and creative expressions tailored to each brand.
Served leading international and domestic brands across various industries and product categories. Past clients include: Fotile, Casarte, Hisense, Huawei, TCL, Tencent, NetEase, Youku, Li-Ning, SAIC Maxus, Tianhong Asset Management, China Merchants Bank, Unilever, PepsiCo, DTC, and others.
Since 2008, I have been creating short films and micro-movies. With over a decade of experience in film and commercial production, I specialize in screenwriting, cinematography, and content creation. I possess strong storytelling skills and extensive experience in integrated marketing, having served a diverse clientele that includes Lenovo, Foton Motor, Hainan Airlines, Meilan Airport, Pien Tze Huang, and Hotwind.
Recipient of the Best Public Service Short Film Award at the 2009 Beijing College Student Film Festival; a core team member behind My Poems (winner of the Golden Goblet Award in the Documentary Section at the 18th Shanghai International Film Festival in 2015), for which they launched the One-Five-One-Poem online campaign, garnering over 10 million impressions in just seven days; and winner of the 2015 Best Online Film Production Team Award for the Lenovo mobile short film Counterattack.
A veteran advertising planner in China with over a decade of industry experience, he has successfully executed strategic marketing campaigns for numerous brands. Having served as Creative Director at three renowned companies, he specializes particularly in video advertising planning and excels in market strategy.
Serving Clients：
Xin Da Zhou Honda, Tailg Electric Vehicles, Fotile, Haier, Meida Integrated Stoves, Rinnai Thermal Energy, China Taiping Life Insurance, Geely Auto, COSCO Shipping, Powerlong Hotels, Wanhua Chemical, ANTA Sports, Cabot China, TNT China, Wyeth, Carl Zeiss, AstraZeneca, Shanghai Volkswagen, and others.
A member of the inaugural class of direct disciples of the Shanghai Xie Jin Star Art School, he has dedicated over a decade to the advertising industry. He stands as one of the leading directors in the local film and television advertising sector; his directorial works are characterized by a masterful command of pacing—alternating between tension and relaxation—as well as a rich artistic sensibility and a distinctive cinematic flair.
Awards and Honors: The China National Image Film received the Special Cultural Contribution Award at the 3rd China Elements International Creative Competition; in 2010, the Starbucks campaign earned the Emerging Director Award at the Xiutingshang Awards.
Advertising Works: 3rd Anniversary of the May 12 Wenchuan Earthquake, Hainan Airlines Promotional Film, Omo Laundry Detergent, Kimberley, ThinkPad, Mercedes-Benz After-Sales Service
Over the past three years, I have focused on the fashion, beauty, and luxury sectors, successfully planning and executing over 30 live streaming campaigns that have garnered a cumulative viewership exceeding 50 million.
Possessing a comprehensive understanding of the production workflows and technical requirements associated with various types of live broadcasts and streaming events. I have participated in the filming of a wide range of live content, including press conferences, online variety shows, offline carnivals, awards ceremonies, esports tournaments, and e-commerce live sales. My primary clients include various agencies, corporate brands, and live-streaming platforms—such as Huawei, Honor, Mercedes-Benz, Estée Lauder, Nike, Douyu, Huya, Bilibili, Pinduoduo, KPL, OSM, and Ford Motor Company.
I excel at effectively integrating brand narratives with product strengths, utilizing vivid storytelling and interactive elements to boost user engagement and purchase conversion rates. Furthermore, I possess keen insight into market trends and am adept at accurately identifying the needs of target audiences.
We are dedicated to providing clients with personalized live commerce solutions—spanning everything from preliminary planning and content production to on-site execution—investing 100% of our passion and professionalism to ensure that every live stream meets, or even exceeds, expectations.
Emerging Advertising Director: Specializing in Cinematography and Art Direction
A graduate of the Photography Department at the Guangzhou Academy of Fine Arts, I previously worked at the Pearl River Film Studio. I possess a deep understanding of the workflows and processes involved in film and video production. With extensive experience collaborating with 4A agencies, I demonstrate strong command over the creation of video advertisements and excel at utilizing visual language to convey narrative content.
Young and full of passion, he excels at listening to client feedback and channels his creative inspiration to build upon their requirements. This approach ensures that his work not only meets commercial objectives but also embodies artistic beauty. Frequently collaborating with international teams, he is an exceptional contemporary director who has earned the support and recognition of numerous clients.
Emerging Advertising Director — Specializing in Cinematography
With several years of experience filming documentaries for luxury brands and promotional videos for major corporations, I possess a deep understanding of how to craft compelling brand narratives and effectively capture a brand's unique tone. Additionally, I specialize in cinematography and am adept at handling the filming requirements for a wide range of projects—including short films, promotional videos, and documentaries—across various stylistic genres.
Shanghai University of Finance and Economics — Master of Arts in Communication
During his student years, he served as Chairman of the 9th Shanghai Student Media Association; following graduation, he entered the live-streaming industry, where he has long provided services to numerous brand clients.
Live Variety Shows: Our Challenge, KPL Wonder Night, Tianya Mingyue Dao: Meet the Developers, PUBG x BLACKPINK, Roewe Long-Distance Journey, and Roewe D7: Zhengzhou Factory Tour Special Livestream.
Esports Events: Overwatch League, League of Legends University League Grand Finals, 2017 NetEase-Blizzard Gold Club World Championship, TGA Tencent Esports Games, KartRider P1 League Season 1, 2019–2021 OPL Onmyoji Arena Professional League, Douyu Gold Grand Prix, Douyu vs. Huya China-Korea Showdown: PUBG Team Up Invitational, McDonald's Esports Campus Tour, MLBB Southeast Asia Cup, NBPL Naraka: Bladepoint Professional League, 2023 LPL League of Legends Pro League.
With over a decade of experience in the advertising industry, I have successfully spearheaded strategic marketing initiatives for numerous brands. Having served as Creative Director at three renowned companies, I possess particular expertise in the planning and conceptualization of video and film-based advertisements. I am highly proficient in market strategy, adept at orchestrating the pace and flow of every stage of a project, and place a strong emphasis on effective communication to fully grasp and realize client objectives.
The director’s visual style is refined and natural, demonstrating a keen sensitivity to visual elements. Adept at using the camera to tell stories, they craft a meticulous interplay between narrative pacing and imagery; their overall editing style is brisk and incisive, reflecting a steadfast commitment to creating highly expressive visual works.
A Korean director specializing in the integration of CG and live-action footage.
A Korean national, I divide my time between Seoul and Shanghai—working, living, and studying in both cities. I majored in Visual Communication during my undergraduate studies and have been working in the film and television industry for seven years.
As an emerging artist, he has garnered numerous awards and participated in a wide variety of film and television projects. His extensive animation production credits include the feature films Dragon Nest: Warriors' Dawn and Spirit: Stallion of the Cimarron, as well as the Patlabor series, among many others.
A renowned Taiwanese commercial director who has collaborated with numerous celebrities.
A veteran advertising strategist in China with over a decade of industry experience, he has successfully executed strategic marketing campaigns for numerous brands. Having served as Creative Director at three renowned companies, he specializes particularly in video advertising planning and excels in market strategy.
Personal Background: A graduate of the Wuhan Institute of Information Technology, I have spent my entire career honing my skills in film and television production. I possess a comprehensive understanding of both live streaming workflows and post-production processes, enabling me to effectively oversee and manage every stage of a live broadcast—from pre-production through the live event itself and into post-production.
Secoo Annual White Paper Gala; ChinaJoy (2017–2019) — Tencent and Blizzard Booths; 2019 WCG World Cyber Games; 2019 Douyu Carnival; Jinan Esports Carnival; Huangshan Esports Carnival; 2021 League of Legends World Championship Offline Viewing Event; 2023 Guangzhou Auto Show — SAIC Maxus and SAIC Roewe Booths; Zoomlion New Product Launch Livestream; Shanghai Rinnai Centennial Celebration; XPeng Motors Launch Event; Zhongtai Securities Developer Conference Livestream; PUMA's Biaohan Living Room Online Livestream; and others.
I have been working in the live broadcasting and streaming industry since 2016. With eight years of professional experience, I possess a comprehensive understanding of the workflows and technical requirements associated with various types of live programs. I have participated in the production of a wide range of live content—totaling over a hundred broadcasts—and have collaborated with numerous major brands and platforms, thereby accumulating extensive expertise in this specialized technical field. For each broadcast, I meticulously plan the equipment setup to ensure 100% safe and seamless technical support, while also developing comprehensive backup strategies to address any contingencies.
Project Participation: 2017 Douyu Carnival, 2017 YY Carnival, 2020 Bilibili-BLS Annual Gala, Douyu Live Talk Show Variety: Sweet-Tongued, Douyu Live Music & Dance Variety: Youth Trainees, Quanmin Live Variety Show: The Screaming King, 2021 KPL Spring Split: Wuhan eStarPro Sub-venue, Pinduoduo Trend & Recommendation Community.