The price range for promotional video production is quite wide: basic packages start at a few thousand and go up to 100,000 yuan, mid-range options cost 100,000–500,000 yuan, and high-end productions run 500,000–2 million yuan, with most companies positioning themselves in the 30,000–300,000 yuan bracket.

1. reference by gear (5 minutes in common)

Simple template file (0.5-30000): single position, employee's mirror, template editing; Suitable for store/circle of friends/internal use.

Basic enterprise file (3-100000): professional camera shooting, 1-day shooting, basic lighting dubbing; Commonly used in official website/exhibition/investment promotion.

Mid-range custom files (10-500000):4K, dual-position aerial photography, professional actors, color-based special effects.

High-end brand files (50-2 million): film-level equipment, senior directors, multi-scene/off-site, 3D animation top color.

2. prices mainly look at these items.

Duration: 1-2 minutes cheap, 3-5 minutes mainstream, more than 8 minutes significantly more expensive.

Planning creativity: good scripts account for 15-25% of the total price; The more customized, the more expensive.

Shooting specifications: equipment (4K/movie machine), number of machine positions, aerial photography, actors/models, scene construction.

Post-production: editing, color mixing, dubbing, subtitles, special effects (two-dimensional/three-dimensional billing by the second), music copyright.

Cycle and geography: Urgent is more expensive; first-tier cities are generally 20-50% higher.

3. Quick Budget Formula (5 min)

Early stage: 15-20% (planning + script)

Shooting: 40-50% (equipment + personnel + site)

Later: 30-35% (editing + color mixing + special effects + dubbing)

4. pit avoidance reminder

Beware of "ultra-low price all-inclusive". The contract should be clearly written: including the number of modifications, whether music copyright is included, and equipment/personnel details.

The balance is suggested to be ≥ 30%, which will be paid after acceptance.