List of necessary materials for brand advertising film shooting

Basic information of 1. brand

Full name of the enterprise, brand LOGO (high definition vector diagram), brand Slogan

Brand development history, establishment time, core positioning, corporate culture/brand concept

Enterprise qualification: honorary certificate, industry certification, patent, award, cooperation big name endorsement

2. Products/Business Core Information

Main product/service details, core selling points, differentiation advantages

Product real pictures, detailed drawings, functional principles, applicable scenarios

Target customers, user pain points, core problems that products can solve

Competitive comparative advantages, core competitiveness

3. copywriting and content requirements

Demand for advertising duration (15s/30s/60s)

The overall style you want: high-end/simple/healing/blood/light luxury, etc.

Core communication theme, want to pass the core idea

Required mirror elements, must be implanted, forbidden content

First draft of narration copy, subtitle text, slogan

4. site and manpower material

Available shooting sites: factory area, exhibition hall, store, office area and real scene

On-camera personnel: list and schedule of bosses, employees, models, customer representatives, etc.

Enterprise real shot empty mirror material, past brand video/picture material

5. marketing related

Delivery channels: short video platform, elevator, TV, circle of friends, etc.

Main marketing points: activities, benefits, policies, investment promotion information, etc.

Geographical/market focus, main push market direction

6. other supporting information

Brand standard color, visual specification, fixed font

Reference samples (favorite style, shot, soundtrack)

Budget scope, delivery time and film format requirements