In the era of short videos, the length of advertising clips increasingly affects their dissemination effectiveness. Many enterprises in the production of commercial advertising, will be concerned about a question: in the end how long to shoot the most appropriate?

In fact, the commercial advertising film is not the longer the better, but according to the communication platform and content purpose to decide.

15 seconds: suitable for fast propagation

The 15-second commercial is fast-paced and information-focused, suitable:

Short Video Platform Streaming

Product Promotion

Campaign Publicity

Brand exposure

This type places more emphasis on "first-look appeal" and usually requires a strong rhythm and a high impact picture.

30 seconds: the most common and practical

At present, most commercial advertising films work best in about 30 seconds.

Because 30 seconds can:

Show product selling points

reflect the brand image

Keep the audience patient

It doesn't make the content too slow.

Many brand advertisements, corporate short films and product promotion videos will use this duration.

60 seconds: suitable for storytelling

If commercials need to be added:

Brand Philosophy

emotional expression

Use case

User Stories

60 seconds would be more appropriate.

This kind of advertising film pays more attention to the content level and emotional atmosphere.

The shorter the commercial advertisement, the more creative it is.

Now the audience's attention span is getting shorter and shorter.

Therefore, an excellent commercial advertising film, the focus is not "how long",:

Can you quickly attract an audience?

Whether it can highlight the core selling point

Can people remember the brand?

Generally speaking, commercial commercials within 30 seconds are more in line with the current mainstream communication rhythm, and it is easier to obtain better communication effects.