In midsummer, on the Dragon Boat Festival, the fragrance of bamboo leaves fills the air. Hanging calamus and artemisia, the dragon boat embarks on a new journey. May your careers soar and overcome every challenge, may all your endeavors go smoothly, may your family enjoy health and happiness, may you find joy in every passing year, and may the Dragon Boat Festival bring you blessings....

Recently, the 2026 National Advertising Production and Creative Collaboration Alliance Spring Sharing Conference was successfully held. Zhou Hao, founder of Shanghai Greataction Advertising, was invited to attend, joining industry peers from Shanghai and Beijing to discuss the latest trends shaping the sector this year....

To captivate users, a product ad isn’t about “showing a lot”; it’s about quickly highlighting the core selling points. A great commercial can often make viewers remember a product’s key features within just a few seconds....

In advertising film shooting, the choice of venue is very important. Appropriate scenes can not only enhance the picture texture, but also directly affect the film atmosphere and brand image....

In the era of short video, the length of advertising films increasingly affects the communication effect. many enterprises in the production of commercial advertising film, will be concerned about a question: in the end how long shot the most appropriate?...

An excellent promotional film, post editing is very critical. It not only affects the smoothness of the picture, but also determines the advanced sense and communication effect of the film. Here are a few practical and common promo editing skills....

Corporate promotional films are not as long as possible. The best time for mainstream effects is usually between 30 seconds and 3 minutes....

The script of the brand promotional film is a blueprint for the creation of the film. It coordinates the picture, lines, rhythm and mood. If you want to write a smooth and brilliant script, you can get started quickly by mastering concise and practical writing ideas....

At a time when brand promotion and marketing are becoming more and more important, high-quality enterprise promotional films have long become the core visual carrier for enterprises to show their strength, transmit ideas, shape images and attract customers. In order to create promotional films with outstanding texture, brand tonality and outstanding communication effect, professional specifications and interlocking production steps must be followed, from the early conception to the final film formation...

The core of selecting a promotional film production company is to first clarify the demand budget → check the qualification cases → look at the team and equipment → nuclear quotation and contract → finally focus on after-sales and copyright, and 90% of the pits can be avoided in five steps. The following is a process to explain the key judgment points and pit avoidance details....