Product advertising films want to attract users, the key is not to "show more", but to quickly highlight the core selling points. Good advertising film, often within a few seconds to let the audience remember the product features.

1. first highlight the core selling points

The content of the advertisement should not be too miscellaneous.

Can be highlighted:

Functional advantages

Exterior design

User experience

Technical features

Cost-effectiveness

An advertising film, it is best to focus only on the expression of 1-3 core highlights.

2. begins to attract viewers quickly

Now the user stay time is very short.

The beginning can be passed through:

Product Close-Up

Strong visual picture

Use effect display

Contrast conflict

Grab attention quickly.

3. multi-use detail lens

Product advertising film is very focused on texture.

Common ways:

Macro close-up

Slow Motion Show

Light texture shooting

Material Detail Presentation

This is easier to reflect the product grade.

4. real scenes easier to impress users

Rather than simply showing the product,

Users are more concerned about "how to use the product".

So you can join:

Use case

User experience

Life lens

Comparison of actual effect

Enhance the sense of substitution.

5. rhythm should be concise and powerful

Product commercials usually don't last too long.

Recommendation:

Compact rhythm

Lens switching clean

Copy concise

Less piled content

The clearer the focus, the better the communication effect.

6. late packaging to enhance the sense of advanced

Through:

Color adjustment

subtitle design

Sound effects

three-dimensional animation

Card Clip

Can further strengthen the product highlights and brand texture.

Excellent product advertising film, not just "introduce the product", but through visual and emotional, so that users quickly generate interest and memory points. What can really impress the audience is often a clear, focused and textured expression of content.