At a time when brand promotion and marketing are becoming more and more important, high-quality enterprise promotional films have long become the core visual carrier for enterprises to show their strength, transmit ideas, shape images and attract customers. In order to create promotional films with outstanding texture, brand tonality and outstanding communication effect, professional specifications and interlocking production steps must be followed, and every link from the early conception to the final formation of the film should not be careless.

Pre -1. preparatory stage

Demand communication: clear purpose, duration, style, audience, budget, delivery platform

Creative planning: set the theme, sort out the selling points of the brand, and build the narrative framework of the film.

Script writing: split-mirror script, line copy, picture lens, dubbing copy

Scheme Confirmation: The customer reviews the planning script and revises the final version.

Preparatory formation: determine the director, camera, lighting, actors, venues, props

2. mid-shooting phase

Scenery survey and stepping on points: on-the-spot investigation of the shooting site, planning of the machine position and moving line

Shooting schedule: make daily shooting schedule and shot sequence

Formal framing: real scenes of enterprises, close-up of products, people in the mirror, and shooting of empty mirror materials

On-site adjustment: fine-tune the lens on site and make up for missing pictures.

3. post-production stage

Material Arrangement: Screening High Definition Available Original Material

Rough Cut: Splice the pictures according to the script to straighten out the overall rhythm of the film.

Fine cutting: card editing, transition, picture rhythm optimization

Packaging production: subtitles, LOGO, dynamic effects, graphic data animation

Color: unified film tone, to create an overall visual style

Voiceover: recording professional narration, matching background music, sound effects

Sound mixing noise reduction: adjust the volume of human voice and music, optimize the sound quality

4. Finalization Delivery Phase

The first version is submitted for review: the first draft of the film is sent to the customer for review.

Modify and adjust: adjust the picture, copy, score and duration according to opinions.

Finalization: Confirm that there are no problems and lock into films

Multi-format output: HD 1080P, 4K, short video vertical version

Delivery in pieces: send the original network disk for archiving