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SIDELIGHTS / Behind the Scenes

Jackson Yi × Huiyuan Juice Advertising Film Shooting Highlights

In the fresh tone, Jackson Yi, dressed in a white shirt with a denim coat, shuttled between the glass room and the orchard with Huiyuan NFC orange juice. The commercial footage captured him leaning over the bottle and swaying his clothes, the orange juice spot refracted by his fingertips against the young eyes. The wanton moment of drinking head up, will "natural fresh" interpretation incisively and vividly. Jackson Yi's sense of youth is highly compatible with the natural attributes of fruit juice. Through immersive shooting of "products are props" and "scenes are stories", the feelings of "New Year's Day is only when there is Huiyuan" can reach emotional resonance with Generation Z, thus realizing the breakthrough of brand rejuvenation.

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