Before this, Sina Weibo had already taken the lead in "Weibo" and Netease Weibo had its main "attitude". Tencent Weibo only invited Li Kaifu, Mo Wenwei and Messi to shoot a number of 5-second slogan short films around the New Year, which was obviously too straightforward and had no fun to ponder.

The production of Tencent Weibo promotional film just released yesterday chose a warm route, which is consistent with Tencent's image advertisements in the past two years. It is exactly one month before Sina Weibo's advertisement is launched, which can be regarded as a head-on confrontation between the two sides. One of the ad songs should be sung by Tencent Weibo's "micro-blog queen" Karen Mok.