Shanghai Trust, as a leading enterprise in the trust industry, has the highest requirements for the shooting of every promotional film. This time, Shundong stood out from many production units and won the production rights. It is bound to devote 200% energy to this film.
The shooting of this promotional film was carried out around a 10-story old foreign-style house. After reconstruction, the Shangtou Building standing on the Bund not only retains the characteristics of Shili Yangchang, but also injects modern technology and takes on a new life. The promotional video produced by Shundang shows that Shanghai Trust is mainly engaged in asset management, investment banking and family wealth management, providing professional financial solutions and services for high-net-worth clients. The business areas mainly cover the scope of equity debt financing, securities investment, alternative investment, industrial and commercial trustees, public trust, investment banking services, family inheritance, etc, it is one of the professional investment institutions with the most complete business varieties and the most complete product service system in the domestic trust industry.
In the shooting, we focus more on grabbing the small details of the characters' expressions and movements, and strive to show the trustor's integrity and dedicated mental outlook. In terms of editing, after repeated deliberation and modification, the connection of each shot is perfect. In terms of visual effects, the later team adopted many real scenes to enhance special effects, which is more international. With the calm and atmospheric sound effects, this promotional film is bound to become a classic in the financial field.