The production of Volkswagen's 20th anniversary brand image advertising film is interspersed with a series of emotions such as steadiness, joy, confidence, hope, excitement and passion, which fully shows the brand tone of FAW-Volkswagen's cars. Car for life is also the 20th anniversary of the FAW-Volkswagen brand perception.
This commercial film shows that FAW-Volkswagen has defined a brand-new umbrella brand management structure since Jetta's arrival. That is, under the corporate brand "FAW-Volkswagen", the entire series of "Volkswagen brand" car products are produced, and each product has its own product brand that makes Chinese consumers catchy. This is what we see today: Jetta, Bora, Sagitar, Golf, GTI, Magotan and CC. This product series covers from Volkswagen A0-class cars to Volkswagen B- class cars, covering the needs of ordinary Chinese consumers with the broadest product models and prices, giving Chinese consumers the most, best and most suitable choices.
Through this car advertisement, we can find that happiness is no longer an increase in the number of bank cards, but company, but an extraordinary life with family and friends.