"Geely Automobile Brand Night" was held in the National Aquatics Center Water Cube. Geely Borui, the flagship model of Geely, which has attracted much attention, is a strategic model with epoch-making significance in the history of Geely's development and a masterpiece to lay the foundation for Geely's future brand development. Geely Automobile also released the brand mission of "making everyone's boutique car" and the new brand value definition: dynamic and exquisite, confident and exciting.

This time Geely Group also released a new brand promotional film, in which Borui officially appeared, demonstrating its superior performance. Borui is the first medium and high-class car built on Geely's KC platform, with a circumference of 4956mm/1861mm/1513mm and a wheelbase of 2850mm. It looks like a sedan and is full of sportiness. The use of Chinese elements such as water wave ripples, Chinese arch bridges and Chinese palindromic patterns highlights its unique oriental aesthetics. Geely Automobile has been committed to becoming an excellent Chinese brand, presenting first-class design and quality to consumers, and providing first-class services.