曾 been named one of China’s 50 Most Influential Marketing Experts over the Past Decade.
Special Art Consultant for “New Vision”
In 2003, China co-founded Shundong Film & Television Center, a studio specializing in visual arts production. Thanks to its outstanding contributions to visual marketing, the company secured venture capital funding from U.S.-based Dingfeng Media Group in 2006.
Client Services: Clients include Xindazhou Honda, Tailg Electric Vehicles, Fotile, Haier, Shanghai Trust, China Taiping Life Insurance, Geely Automobile, COSCO Shipping, Star Auto, Youngman Auto, Dadi Insurance, Bayer (Germany), BASF Chemicals, Baosteel Group, and Parkson Group, among others. Dafeng Creative Entrepreneurship Park, Sany Exhibition Hall, etc.
We serve a wide range of home appliance, fast-moving consumer goods, and internet brands. We focus on gaining deep insights into every stage of a brand’s lifecycle, delivering precise positioning and crafting tailored communication strategies and creative executions to elevate your brand.
Has served leading international and domestic industries and product categories. Past clients have included: Fotile, Casarte, Hisense, Huawei, TCL, Tencent, NetEase, Youku, Li-Ning, SAIC Maxus, Tianhong Asset Management, China Merchants Bank, Unilever, PepsiCo, and DTC, among others.
Since 2008, he has been creating short films and micro-movies. With over a decade of experience in film and television advertising, he excels in screenwriting, cinematography, and content creation. Known for his storytelling abilities and extensive expertise in integrated marketing, he has served clients such as Lenovo, Foton Motor, Hainan Airlines, Meilan Airport, Pien Tze Huang, and Reecho, among others.
It won the Best Public Service Short Film Award at the 2009 Beijing University Student Film Festival. A core member of the team behind “My Poems,” which received the Golden Goblet Award in the Documentary Category at the 18th Shanghai International Film Festival in 2015, they also initiated the online campaign “151 Poems,” amassing ten million impressions within seven days. Furthermore, they were honored with the 2015 Best Online Film Production Team Award for Lenovo Mobile’s microfilm “Comeback.”
A senior advertising strategist in China with over ten years of experience in the industry, he has developed strategic marketing plans for numerous renowned brands. He has served as Creative Director at three well-known agencies and specializes in film and television ad planning and market strategy.
Serve customers:
Xindazhou Honda, Tailg Electric Vehicles, Fotile, Haier, Meida Integrated Cooking Center, Rinnai Thermal Energy, China Taiping Life Insurance, Geely Automobile, COSCO Shipping, Baolong Hotels, Wanhua Chemical, ANTA Sports, Cabot China, TNT China, Wyeth, Carl Stahl, AstraZeneca, Shanghai Volkswagen, and others.
The first cohort of directly mentored students from the Xie Jin Star Art School in Shanghai. With over a decade of experience in the advertising industry, he is one of the leading directorial figures in China’s local film and television advertising sector. His work is characterized by a masterful sense of pacing—alternating between tension and release—with a strong artistic sensibility and a distinct cinematic style.
Awards: “China National Image Film” received the Special Cultural Contribution Award at the 3rd International Creative Contest of Chinese Elements. In 2010, “Starbucks” won the Emerging Director Award at the ShowListen Awards.
Advertising Works: 3rd Anniversary of the 5.12 Wenchuan Earthquake, Hainan Airlines Promotional Video, OMO Laundry Detergent, Kimberly-Clark, ThinkPad, Mercedes-Benz After-Sales Service Series
Over the past three years, I have focused on the fashion, beauty, and luxury sectors, successfully planning and executing more than 30 live-streaming events with a total audience reach exceeding 50 million views.
Proficient in various live-broadcast production workflows and technologies, with extensive experience in shooting live content across multiple formats, including press conferences, online variety shows, offline carnivals, award ceremonies, esports competitions, and e-commerce livestreams. Primarily serves agency firms, brand companies, and major livestreaming platforms such as Huawei, Honor, Mercedes-Benz, Estée Lauder, Nike (as well as Douyu, Huya, Bilibili, Pinduoduo, KPL, OSM, and Ford Motor Company).
Proficient in seamlessly integrating brand storytelling with product benefits, leveraging compelling narratives and interactive experiences to enhance user engagement and drive higher purchase conversion rates. At the same time, I possess a keen understanding of market trends and can accurately identify the needs of the target audience.
We are dedicated to providing clients with tailored live-commerce solutions. From initial planning and content creation to on-site execution, we bring 100% passion and expertise to every project, ensuring that each livestream meets—or even exceeds—expectations.
Rising advertising director specializing in cinematography and art direction.
A graduate of the Photography Department at the Guangzhou Academy of Fine Arts, he previously worked at the Pearl River Film Studio, gaining a deep understanding of film and television production workflows. He has maintained long-term collaborations with 4A advertising agencies, demonstrating strong control over video advertising projects. He excels at using cinematic language to effectively convey narrative and message.
Young and passionate, he is adept at listening to clients’ feedback and leverages their input to unleash his creative vision. As a result, his work seamlessly blends commercial viability with artistic elegance. He frequently collaborates with international teams and is an outstanding contemporary director, having earned the trust and recognition of numerous clients.
Rising advertising director, skilled in cinematography.
I have several years of experience shooting documentary films for luxury brands and promotional videos for large corporations, and I’ve developed a deep understanding of how to tell a brand’s story and capture its unique tone and identity. She is also skilled in photography and capable of handling the filming of micro-movies, promotional videos, and documentaries across a wide range of styles.
Master of Communication, Shanghai University of Finance and Economics
During my student years, I served as the chairman of the 9th Shanghai School Media Association. After graduation, I entered the live-streaming industry and have since provided long-term services to numerous brand clients.
Live-streamed variety show projects: “Our Challenge,” “KPL Wonderful Night,” “Tiandao Planning Face-to-Face,” “PUBG x BLACKPINK,” “Roewe Ten-Thousand-Mile Journey,” and the “Roewe D7 Zhengzhou Factory Exclusive Behind-the-Scenes Live Stream.”
Esports Tournaments: Overwatch League, League of Legends University League Finals, 2017 NetEase-Blizzard Golden Club World Cup, TGA Tencent Esports Games, KartRider P1 League Season 1, 2019–2021 OPL Onmyoji Arena Professional League, Douyu Golden Grand Prix, Douyu-Tiger Tooth China–Korea Clash “PUBG Team Up” Invitational, McDonald’s Esports Campus Tour, MLBB Southeast Asia International Championship, NBPL Naraka: Bladepoint Professional League, 2023LPL League of Legends Pro League.
With over ten years of experience in the advertising industry, I have developed and executed strategic marketing campaigns for numerous renowned brands. I have served as Creative Director at three prominent agencies, specializing in film and television ad planning and market strategy. I excel at managing the pacing of every phase in a project, placing great emphasis on effective communication to fully understand and align with clients’ objectives.
The director’s visual style is delicate and natural, with a keen eye for visual elements. They excel at using the camera to tell stories, meticulously shaping both narrative pacing and imagery. The overall editing approach is brisk and concise, reflecting a commitment to creating highly expressive cinematic works.
A South Korean director excels at combining CGI with live-action filming.
Korean American who commutes between Seoul, South Korea, and Shanghai for work, life, and study. Majored in Visual Communication at the undergraduate level and has been working in the film and television industry for seven years.
As a rising-star artist, he has won numerous awards and participated in a wide variety of film and television projects. He has also contributed to the production of several animated feature films, including “Dragon Nest: Warriors’ Dawn,” “Spirit: Stallion of the Cimarron,” and installments in the “Patlabor” series, among others.
A renowned Taiwanese advertising director who has collaborated with numerous celebrities.
A senior advertising strategist in China with over a decade of experience in the industry, he has developed strategic marketing plans for numerous renowned brands. He has served as Creative Director at three well-known agencies and specializes in film and television ad planning, with particular expertise in market strategy.
Personal Experience: Graduated from Wuhan Institute of Information Technology. I have been working in the film and television production industry, gaining extensive hands-on experience in production management. I am thoroughly familiar with the entire live-streaming workflow and post-production process, and I excel at overseeing all phases of a live stream—pre-production, production, and post-production.
The Temple Library White Paper Annual Gala, the 2017–2019 ChinaJoy Tencent and Blizzard booths, the 2019WCG World Cyber Games, the 2019 Douyu Awards Ceremony, the Jinan Esports Carnival, the Huangshan Esports Carnival, the 2021 League of Legends World Championship offline viewing event, the 2023 Guangzhou Auto Show SAIC Maxus and SAIC Roewe booths, the Zoomlion new-product launch livestream, the Linnei Shanghai centenary celebration, the XPeng Motors product launch, the CITIC Securities–Developers Conference event livestream, and PUMA’s “Biaohan Living Room” online livestream, among others.
I have been working in the live broadcasting industry since 2016, with eight years of experience. I am familiar with various live broadcast production workflows and technologies, and have participated in a wide range of live shooting projects. Over the past eight years, I have worked on more than a hundred live broadcasts, collaborating with major brands and platforms. I possess extensive expertise in technical aspects of live broadcasting. We will plan equipment setups for each live stream to ensure 100% safe and smooth technical support, along with more comprehensive backup plans.
Projects participated in: “DouYu Carnival 2017,” “YY Carnival 2017,” “bilibili-BLS Annual Awards Ceremony 2020,” the DouYu stand-up comedy live variety show “A Mouth Full of Honey,” the DouYu song-and-dance live variety show “Youth Trainees,” the all-people live-streaming variety show “Scream King,” the Wuhan EStarPro sub-venue for the 2021 KPL Spring Split, and “Pinduoduo Trendy Product Recommendation Club.”